Casaviva: In Store


CASAVIVA India October 2010
inprint_aashka01.jpgThe Indian edition of the Italian Interiors and Design magazine featured Aashka and it’s range of jewellery, handicrafts and textiles.
The photographs used were shot specially for the article and for the store’s photo collection.
More from the assignment can be viewed HERE 

Shooting for this a boutique store like Aashka was a challenge in terms of lighting and compositions. Each shot was composed to carefully highlight the selected product and not let other product lines distract. Yet at the same time an effort was made to capture the ambiance of the store with its cheerful multicoloured  displays.


3 Comments Add yours

  1. Anil says:

    Interesting. Did you have to shoot all the products indoor ?


    1. Hi Anil,
      Yes it was a fully indoor shoot.


    2. Hi Anil, yes the products had to all be shot on location as they were displayed 🙂


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